Your spreadsheet is costing you deals.
Every watch you log by hand. Every buyer you forgot to text. Every margin you guessed because cost basis lives in three places. The cost of running on legacy tools doesn't show up on a line item — it shows up in deals you didn't close.
Snap a photo. It’s listed.
Point your phone at the watch. WristBook reads the brand, reference, condition, and whether it came with box and papers — and drops it into your inventory before the seller’s even left the room.
- Built mobile-first. Works one-handed, in the parking lot, while the deal is still happening.
- Trained on the references that actually trade — Rolex, AP, Patek, VC, Lange, JLC.
- You stay in control. Every auto-filled field is editable, and a ✨ Auto-filled badge tells you what we touched.
Where legacy tools leak money
Spreadsheets weren't built for a six-figure watch business.
If your inventory lives in Excel, Google Sheets, Notion, or a generic small-business CRM, here's what it's quietly costing you.
Every watch is a 5-minute typing exercise
Brand, reference, year, condition, box, papers, cost basis, asking, photo upload. By the time you've finished logging one Sky-Dweller, three more pieces are waiting — and the photos never made it in.
Buyers and inventory live in different worlds
Your buyer list is in one spreadsheet. Your inventory is in another. The matching happens in your head, at 11pm, when you remember Marcus wanted a Daytona.
Margin is a guess
Cost basis isn't a real column. Shipping, handling, and the trade-in you took get folded into “negotiation.” The brand-level profit chart that would tell you where to lean in doesn't exist.
Half your sourcing is on your phone
But your inventory lives in a desktop tool that begrudgingly works on mobile. So you photograph, then re-photograph, then type, then forget. The mobile gap is where deals die.
Side by side
How it works now. How it should work.
The way it works now
- Type every field by hand, per piece
- Photos live in your camera roll
- Buyer list and inventory don't talk
- Cost basis is a mental note
- Mobile is an afterthought
- Profit by brand is a quarterly accounting project
The WristBook way
- Drop a photo, get a complete record
- Photo lives on the watch, where it should
- Buyer match fires the second you log a piece
- Cost, shipping, handling, asking, margin — first-class fields
- Same UX on phone as desktop
- Brand-level profit, live, today
What changes when you switch
Inventory that does the work for you.
Built for how dealers actually source, log, match, and close. Every feature earns its keep against a real moment in the workflow.
Photo-to-watch AI
Drop a photo of a Sky-Dweller and WristBook fills in brand, reference, model, year guess, dial color, and condition. Two seconds. Edit anything that's off.
Bulk import from anywhere
Got a PDF invoice from your last estate buy? An Excel sheet from your old CRM? A photo of a handwritten log? Drop it in. WristBook reads it line by line and pre-fills the wizard — vendor, date, every piece, shipping, and handling.
Batches for lots and shipments
When 8 watches come in on the same wire, log them as a batch. Shipping and handling allocate across the lot. Every piece traces back to the deal it came from, and you can see the lot's total margin once pieces start moving.
Auto buyer matching
The second a watch hits your inventory, WristBook scores it against every active buyer wishlist. Anything over your threshold surfaces — with budget, condition, box/papers fit — ready for one-tap outreach.
Margin you can defend
Cost basis + shipping + handling = landed cost. Sale price minus landed = real margin. Brand-by-brand profit breakdown. The donut chart you should've had years ago.
Mobile-native, not mobile-tolerated
Built for the way you actually work: phone for sourcing and quick logs, desktop for the bigger views. Same data, same speed, same fingers.
What you'll get back
Time, money, attention — all three.
Switching pays for itself by the second month. Most dealers feel the difference by the end of the first week.
Multiply by your monthly inflow. Then add the time you used to spend on photos and bookkeeping.
Not “I'll check later.” Not “let me text Marcus when I get home.” The match is in front of you the second the watch is in the system.
Cost basis, landed cost, sale price — all on one row. The number you defend at tax time is the same one you see in the app.
Switching is the easy part
We'll move your data for you.
Three tiers to fit how much help you want. Most dealers are fully migrated and live in under a week.
Quick Import
- Up to 50 inventory items
- CSV template-driven
- Reference auto-enrichment
- Live in the app same day
- 24-hour turnaround
Dealers getting started who want to skip the data-entry slog.
Done-For-You Setup
- Up to 250 inventory items
- Up to 100 buyer profiles + wishlists
- Up to 50 historical deals
- Photo upload (up to 50 pieces)
- Reference auto-enrichment
- 30-min training call
- 3-day turnaround
Switching from spreadsheets or another CRM.
Full Migration
- Unlimited records
- Historical deal reconstruction
- Margin + P&L backfill
- Auto-match seeding
- Photo batch upload (up to 250)
- 60-min training session
- 30-day priority support
- 5-day turnaround
Established dealers with deep history and a team.
The spreadsheet has had its run.
WristBook is in private waitlist while we onboard our first cohort. Dealers who switch early get the loudest signal on what ships next.