Your spreadsheet is costing you deals.
Every watch you log by hand. Every buyer you forgot to text. Every margin you guessed because cost basis lives in three places. The cost of running on legacy tools doesn't show up on a line item — it shows up in deals you didn't close.
One invoice. Eight watches logged.
Drop a PDF invoice, an Excel sheet, a CSV, or a photo of a handwritten estate ledger. WristBook reads every line item, the vendor, the date, shipping, and handling — and pre-fills the entire batch wizard. Review, edit, commit. No retyping.
- Works on PDF, XLSX, CSV, and photos. If a human can read it, WristBook can read it.
- Allocates shipping and handling across the lot, so per-piece landed cost is correct from the moment it’s in your inventory.
- Every piece traces back to its batch — find any watch’s origin lot in one click, weeks or years after the deal.
Snap the dial. It’s identified.
Point your phone at the watch. WristBook’s AI reads brand, reference, condition, box and papers — plus dial color, bezel, bracelet, and case size — grounded against a 500+ verified-reference catalog covering Rolex, Patek, Audemars Piguet, Omega, Cartier, and Tudor. It picks from real refs, not invented ones — and typing a known reference fills the factory spec on its own.
- Grounded, not guessed. A retrieval-then-verify pipeline matches your photo against actual catalog entries — so it can’t confidently hallucinate a 126610LX that doesn’t exist.
- Guided two-shot capture. Dial first, then caseback for the serial. A too-dark gate keeps bad photos out before they cost you accuracy.
- Mobile-first. Works one-handed, in the parking lot, while the deal is still happening — with up to 8 photos per piece and a primary you pick.
- You stay in control. Every auto-filled field is editable, and a ✨ Auto-filled badge tells you what we touched.
Where legacy tools leak money
Spreadsheets weren't built for a six-figure watch business.
If your inventory lives in Excel, Google Sheets, Notion, or generic small-business software, here's what it's quietly costing you.
Every watch is a 5-minute typing exercise
Brand, reference, year, condition, box, papers, cost basis, asking, photo upload. By the time you've finished logging one Sky-Dweller, three more pieces are waiting — and the photos never made it in.
Buyers and inventory live in different worlds
Your buyer list is in one spreadsheet. Your inventory is in another. The matching happens in your head, at 11pm, when you remember Marcus wanted a Daytona.
Margin is a guess
Cost basis isn't a real column. Shipping, handling, and the trade-in you took get folded into “negotiation.” The brand-level profit chart that would tell you where to lean in doesn't exist.
Half your sourcing is on your phone
But your inventory lives in a desktop tool that begrudgingly works on mobile. So you photograph, then re-photograph, then type, then forget. The mobile gap is where deals die.
Side by side
How it works now. How it should work.
The way it works now
- Type every field by hand, per piece
- Photos live in your camera roll
- Buyer list and inventory don't talk
- Cost basis is a mental note
- Mobile is an afterthought
- Profit by brand is a quarterly accounting project
The WristBook way
- Drop a photo, get a complete record
- Photo lives on the watch, where it should
- Buyer match fires the second you log a piece
- Cost, shipping, handling, retail + wholesale asking, quantity — first-class fields
- Same UX on phone as desktop
- Brand-level profit, live, today
What changes when you switch
Inventory that does the work for you.
Built for how dealers actually source, log, match, and close. Every feature earns its keep against a real moment in the workflow.
Grounded photo-to-watch AI
Snap the dial — WristBook fills brand, reference, model, year, condition, and now the physical details too: dial color, bezel, bracelet, and case size. Grounded against a 500+ verified-reference catalog (Rolex, Patek, AP, Omega, Cartier, Tudor), so it picks from real refs instead of inventing one — and typing a known reference fills the factory spec on its own. A guided two-shot flow takes you to the caseback for the serial. Up to 8 photos per piece.
Vendor tracking, built in
Log who you bought every piece from, and keep a vendors page right next to your buyers. If a watch turns out fake, stolen, or disputed, you're one tap from the source — and everything else you've bought from them. Add a vendor without leaving the log screen.
An invoice on every piece
Attach the purchase invoice to any watch — upload a PDF, or snap a few photos and WristBook stitches them into one document. The paper trail lives on the piece, not buried in your camera roll.
Send your whole stock as one link
When a client asks “what do you have?”, drop a single link to your live inventory. Every in-stock piece, each tappable through to its own page — and prices stay private until you quote. It updates itself as you log and sell.
Bulk import from anywhere
Got a PDF invoice from your last estate buy? An Excel sheet from your old software? A photo of a handwritten log? Drop it in. WristBook reads it line by line and pre-fills the wizard — vendor, date, every piece, shipping, and handling.
Batches for lots and shipments
When 8 watches come in on the same wire, log them as a batch. Shipping and handling allocate across the lot. Every piece traces back to the deal it came from, and you can see the lot's total margin once pieces start moving.
Auto buyer matching
The second a watch hits your inventory, WristBook scores it against every active buyer wishlist. Anything over your threshold surfaces — with budget, condition, box/papers fit — ready for one-tap outreach.
Margin you can defend
Cost basis + shipping + handling = landed cost. Set separate retail and wholesale asking prices per piece — both auto-fill from your default margins as you log. Sale minus landed = real margin, brand by brand. The donut chart you should've had years ago.
Mobile-native, not mobile-tolerated
Built for the way you actually work: phone for sourcing and quick logs, desktop for the bigger views. A fully customizable bottom dock puts your four most-used screens one tap away. Same data, same speed, same fingers.
What you'll get back
Time, money, attention — all three.
Switching pays for itself by the second month. Most dealers feel the difference by the end of the first week.
Multiply by your monthly inflow. Then add the time you used to spend on photos and bookkeeping.
Not “I'll check later.” Not “let me text Marcus when I get home.” The match is in front of you the second the watch is in the system.
Cost basis, landed cost, sale price — all on one row. The number you defend at tax time is the same one you see in the app.
Switching is the easy part
We'll move your data for you.
Three tiers to fit how much help you want. Most dealers are fully migrated and live in under a week.
Quick Import
- Up to 50 inventory items
- Any format — spreadsheet, PDF, photos
- Reference cleanup against the verified catalog
- Drag-and-drop upload in the app
- 1–2 business days
Dealers getting started who want to skip the data-entry slog.
Done-For-You Setup
- Up to 250 inventory items
- Up to 100 buyer profiles
- Up to 50 historical deals
- Photos matched to pieces (up to 50)
- Reference cleanup against the verified catalog
- 30-min training call
- 3 business days
Switching from spreadsheets or another tool.
Full Migration
- Unlimited records
- Historical deal reconstruction
- Margin + P&L backfill
- Auto-match seeding
- Photo batch matching (up to 250)
- 60-min training session
- 30-day priority support
- 5–7 business days
Established dealers with deep history and a team.
Inventory handles jewelry and stones
+$29 / moChains, rings, designer pieces, and loose diamonds — logged the way they exist (material, purity, weight, gemstones, full 4Cs) with live melt value on every metal piece, in the same inventory as your watches.
The spreadsheet has had its run.
Set up your account in minutes and switch today. Dealers who switch early lock in founder pricing and get the loudest signal on what ships next.