WristBook
Plans from $29/mo · No per-deal fees

Running a watch business takes a dozen apps. It should take one.

Inventory, buyers, deals, listings, and true books — the whole operation in one place, built for the trade. Stop copying numbers between a spreadsheet, QuickBooks, and a group chat.

Get WristBook
Or try the core features live — no demo needed
Trial14 days free
SetupLive in seconds
PricingFrom $29/mo

Your business, right now

Stock, buyers, and the books — one view.

Live
In stock
0
Buyers
0
Listed
0
Revenue
$0
Net P&L
$0
+22%
Margin
0.0%
+22%

Profit by brand

$0
Rolex
Patek Philippe
Audemars Piguet
Omega

What it replaces

You’re paying five tools to do one job. WristBook is all of them.

Accounting here, a spreadsheet there, a CRM, a notes app, an email tool — and not one of them knows what a watch is. Here’s the bill you’re carrying, and what replaces it.

You’re paying for
  • QuickBooks
    Accounting & P&L
    ~$65
  • Excel
    Inventory tracking
    ~$12
  • HubSpot
    Buyer CRM
    ~$50
  • Notion
    Deal notes & wishlists
    ~$10
  • Mailchimp
    Buyer outreach
    ~$20
Every month~$157
WristBook
$79/ mo

All five jobs — accounting, inventory, buyers, wishlists, outreach — in one login, built for watches.

$78/mo
saved
≈ $900 a year
See pricing

And none of those five know a 126610LN from a 116610LN, or how box and papers move the price. WristBook does — it was built for the trade, not bent to fit it.

Prices shown are representative retail rates for common plans.

Case study

I work full-time, I have two little kids. I don't have extra seconds, let alone hours, to work on this. So give me something I can work with and use on the run.

VMVincent Mercandetti·Moment for Time
Who is Vincent

Vincent runs Moment for Time. He built a real book in the $1–8K range around a full-time job and two young kids, with no storefront and no big capital behind him. If you're early, or scaling this on the side, he was you twelve months ago, and this is the stack that got him here.

$450K
Revenue, year one
$1–8K
Every piece
Full-time + 2 kids
How he built it
Storefronts
“I can go drop those pictures off on WristBook and it's gonna post it onto my website.”
See the feature in action
Accounting & taxes
“When I did taxes last year, I had to go through every single month and total up the money I spent, the money I made, the overhead, and factor that in. All of that's done with WristBook.”
See the feature in action
On mobile
“I can do it on my phone, which is also something I'm not doing with Excel.”
See the feature in action

Meet Case

Ask your shop anything.

Case is the little helper built into WristBook. Ask her a question about your business — she reads your real numbers and just tells you. In seconds, not spreadsheets.

How many Pelagos did I sell this year?
Who should I call today?
Case

You’ve sold 7 Tudor Pelagos this year — $92,400 in, at an 8.4% margin.

See what Case can doGet WristBook
WristBook

Your whole operation, one watch at a time.

0 min saved on this sale
Log
Reading…
Brand · Model
Rolex · Daytona
Reference
116500LN
Market price
$34,500
Step 1 · Log
One photo, logged.

Reference, specs and market price — filled in for you.

See inventory
Match
Daytona
116500LN
0%
JM
James M.
wants a Daytona
Reference matches
Under his budget
Box & papers
Step 2 · Match
It finds the buyer.

Scored against a wishlist you already hold.

See buyers
Reach out
Hey James — the Daytona 116500 you wanted just landed, box & papers. Yours at $34,500 if you’re still in.
Sent · text
I’ll take it. 🙌
Step 3 · Reach out
Outreach in one tap.

Pre-written, in his channel — and he's in.

See buyers
Record
JM
James M.
Rolex Daytona · 116500LN
New deal
Sale price$34,500
Cost basis$28,900
Fees + shipping—
Net profit+$0
Record the sale
Step 4 · Record
The deal, in one entry.

Sale minus everything you put in — true net profit.

See the books
Ship
Ship to James M.
Insured · signature on delivery
via EasyPost
USPS Priority
2-day · tracked
$9.40
UPS Ground
3-day · tracked
$12.10
Buy label · $9.40
Step 5 · Ship
The label, in one tap.

Live carrier rates, label and packing slip printed, tracking synced to the deal.

See the integration
Booked
Revenue
$0k
Net profit
$0
Margin
19.4%
Daytona · James M.+$5,600
Step 6 · Booked
The books do themselves.

In your P&L, tax and reports — automatically.

See accounting
WristBook
Plans from $29/mo

That was one watch.
You’ve got a whole floor.

~34 minutes back on this one — and ~$900 a year back on the five tools you’ll cancel.

MTWWLCJRDS
Join the dealers who were
done doing this by hand.
Get WristBook …or make me prove it — book a demo →

Month-to-month. No per-deal fees.

Walkthroughs

See WristBook run a real dealer’s day.

Short walkthroughs of the actual app — one dealer job each. Log a $14k watch from a photo, match a buyer before you’ve listed, close a deal straight into true P&L. No pitch, no demo call.

Watch the series@WristBook on YouTube
Ep. 1 · Log a watch

How I log a $14,000 watch in 20 seconds (no spreadsheet)

Log a serviceWatch dealers: your service costs are lying to youMatch a buyerThe fastest sale is one you already have a buyer forClose a dealHandshake to P&L, in one entrySee all 5 walkthroughs
Jewelry add-on

Also sell jewelry? It’s the same account.

Chains, estate pieces, designer jewelry — logged the way they exist, in the same inventory, dashboards, P&L, and share pages as your watches. Toggle it on for +$29/mo on any plan.

See how it works

Pricing

One book. Two ways to run it.

Essentials runs the selling side. Dealer runs the whole business, books included. Pick a plan and watch what changes. No per-deal fees, month-to-month.

For the dealer who wants to run everything here: the selling side, the books, consignment and the team.

  • Everything in Essentials
  • Expenses, accounting & your real P&L
  • Consignors, vendors & socials
Tools includedAll 15
You+1+2
You and two teammates
Get WristBook

We move your existing records in for you, and you get a 1:1 onboarding call.

Your WristBook · Dealer15/15
SellBoth plans
Grows with youBoth plans, bigger on Dealer
Run the businessDealer
Accounting & P&LDealer

Your real profit after overhead, month by month. This is the part that replaces QuickBooks.

Tap any tool to see what it does.

Essentials
$29/mo
Dealer
$79/mo
Selling
  • Inventory, unlimited
  • Buyers & wishlists, unlimited
  • Buyer matching
  • Deals with per-deal profit
  • Branded storefront
  • eBay & shipping labels
  • Chrono24 market search
Running the business
  • Expenses
  • Accounting & P&L (replaces QuickBooks)
  • Consignors & payouts
  • Vendors
  • Socials (Social Pack generator)
  • Shopify sync & API
Team & support
  • Users1Up to 3
  • Case AI assistantMonthly allowanceUnlimited
  • Getting your records inSelf-serve CSV importDone for you
  • 1:1 onboarding call

Jewelry add-on

+$29 / month, on either plan

Also sell chains, rings and designer pieces? Add jewelry and the same WristBook carries both halves of the business in one inventory.

See what’s included

Not sure which one fits? We’ll walk you through it on your own inventory.

Book a demo call
The Second Hand · The Podcast
New episode
$500K Flipping Watches in His First Year
Episode 01

$500K Flipping Watches in His First Year

Vincent Mercandetti · Moment for Time

Roughly $450K in revenue in year one, all in the $1–8K range, while working a full-time job with two kids at home. Sourcing, margin, and the deal that still keeps him up at night.

Watch the latest episodeAll episodes
Included with WristBook

WristBook dealers get the mic.

A seat on The Second Hand is reserved for people running their business on WristBook. Once your account is established we invite you on. Your story, your shop, in front of an audience already in this trade — and the clips are yours to keep.

Questions

The short answers.

Who is WristBook for?
Independent gray-market dealers and small dealerships — whether you move five pieces a month or fifty. If your buyer list lives in a Notes app, a WhatsApp thread, or your head, this is built for you.
How is it different from generic sales software?
Generic software asks you to model your business in lead/contact/deal abstractions. WristBook starts with the actual primitives — buyer wishlists with reference numbers, inventory with cost basis, matches between the two — so day-one feels like the workflow you already have.
Is my buyer list private?
Yes. Multi-tenant with strict data isolation at the database level. Your buyers and inventory are visible to you and your team only. We never aggregate, sell, or expose them.
How secure is my data?
Bank-grade encryption (TLS 1.3 in transit, AES-256 at rest), row-level isolation enforced at the database so a single query can never return another dealership's data, and infrastructure on Vercel + Supabase — both SOC 2 Type II. We don't sell your data and don't train AI on it. See the full security page →
What if I'm already on another watch-based tool?
Switching is the easy part — we migrate your inventory, buyers, and deal history from any tool or spreadsheet, with the columns mapped for you. The real question is whether WristBook is the right move, so we did the homework: honest, sourced side-by-sides against WatchDealerInventory, Elefta, WatchTraderHub, InventoryConnect, Chrono24, and Watcher Software — including the rows where they win. See every comparison →
Can I import from Chrono24, eBay, or another marketplace?
Yes. Export your active listings or order history to CSV / Excel from your marketplace dashboard and drop the file into WristBook's bulk-add. The AI reads the line items, maps brand and reference, and pre-fills the batch. Photos come along when they're in the export; otherwise the dial-capture flow fills them in piece by piece.
What happens if I cancel?
Cancel any time from your account. You get full CSV / XLSX exports of every table — inventory, buyers, wishlists, deals, expenses, consignors, payouts — plus the Tax Pack for the year. Your data stays accessible for 30 days after cancellation so you can move cleanly. No retention games, no “please call to cancel.”
What are you working on next?
We ship in public. Recently shipped: grounded AI watch recognition backed by a 500+ verified-reference catalog (Rolex, Patek, AP, Omega, Cartier, Tudor), public per-watch share pages buyers can open with no login, multi-photo listings with a primary-photo selector, and a match-card outreach flow that auto-attaches the share link. On the bench: custom brand profile per dealer, a gallery view of inventory, and a slide-up match-found moment.
What does it cost?
Two plans. Essentials is $29/mo for the solo operator: buyers, inventory, matches, deals, and storefronts. Dealer is $79/mo for the whole business: up to 3 users, accounting and P&L (so you can drop QuickBooks), consignors, servicing, unlimited Case, and done-for-you migration. Pay yearly and both are 10% off. No per-deal fees.
How do I get started?
Fill in the form at the top of the page. We'll email your signup link right away — pick your plan, set a password, and your account is live in minutes.

The whole business, one place.

Inventory, buyers, the books, your storefront — one system built for the watch trade. Set up in minutes. Start free for 14 days, plans from $29/mo.

Get WristBook