You know exactly which buyer wanted that watch. You just can’t find them.
The operating system for serious watch dealers — inventory, buyers, deals, and true books in one place. Built so you never blank on the right buyer at the wrong moment.
This month
Revenue, net, and what you keep.
Profit by brand
$0Skip the pitch — try it live, right here.
This is the actual app. Drop an estate-buy invoice and watch every line become its own reconciled inventory row — one of nine clickable demos, no signup, no sales call. Each takes under a minute.
Try the demo on the right — drag the invoice or tap to drop it in.
Bulk add
Drop one itemized invoice — every watch on it becomes its own reconciled inventory row.
Drag the invoice here
or tap to drop it in
Live demo · sample invoice · resets when you reload
What it replaces
Four apps, a spreadsheet, and your memory. One product.
Jason - daytona panda ≤40
Sarah - AP ROO blue 15710
Chris - nautilus 5711 any cond
| Watch | Cost | Sale |
|---|---|---|
| Rolex GMT | 14200 | 18… |
| AP ROO | 49000 | 55… |
Everything you juggle across four apps, a spreadsheet, and your memory — in one place. Not a general tool bent to fit the trade. Built for it from the start.
One invoice. Eight watches logged.
Drop a PDF invoice, an Excel sheet, a CSV, or a photo of a handwritten estate ledger. WristBook reads every line item, the vendor, the date, shipping, and handling — and pre-fills the entire batch wizard. Review, edit, commit. No retyping.
- Works on PDF, XLSX, CSV, and photos. If a human can read it, WristBook can read it.
- Allocates shipping and handling across the lot, so per-piece landed cost is correct from the moment it’s in your inventory.
- Every piece traces back to its batch — find any watch’s origin lot in one click, weeks or years after the deal.
Every dollar in. Every dollar out.
Deals on one side, expenses on the other, real P&L in the middle. WristBook is the accounting layer your spreadsheet was never going to be — built around how watch dealers actually run money, not how generic SMB accounting tools assume you do.
- Record a deal in seconds — sale, cost, fees, shipping, commission, taxes. Net profit computes itself.
- Took a watch in trade? It lands in inventory at the trade-in value automatically. Took a deposit or split the payment? Log it the moment you record the deal — balance and due date tracked from the start.
- Track receivables when buyers pay in installments. The aged receivables widget lights up when something's older than 30 days.
- Hand your accountant one file at year-end. The Tax Pack is a multi-sheet workbook with revenue, expenses, payouts, P&L, and category breakdowns — already done.
- −$2,500LandlordCoRent
- −$184StripeFees
- −$1,200WatchTimeAds
Every buyer is a demand record.
Not a contact card. Not a chat thread you scroll through. A real record — name, preferred contact, budget range, and one or more wishlists with full criteria. When new inventory comes in, every wishlist gets scored. The fits surface themselves.
- Multiple wishlists per buyer — for the collector hunting two refs at different budgets, or a Daytona with box but a Submariner without.
- Match scoring runs against every new piece automatically. No manual cross-checking, no “I’ll see who wanted this later.”
- Pipeline state on every match: pending, contacted, won, passed. You see who’s gone cold without reopening three apps.
Also sell jewelry? It’s the same account.
Chains, estate pieces, designer jewelry — logged the way they exist, in the same inventory, dashboards, P&L, and share pages as your watches. Toggle it on for +$29/mo on any plan.
Built for the way dealers actually work
Numbers that matter, where you can see them.
The same dashboard surfaces revenue and true net profit, the brand mix that’s actually paying you, recent inventory with one-tap access to its public buyer share page, and recent deals that settled. One place to read the business.
This month so far
Revenue, expenses, and what you keep.
Revenue by brand
5 brandsWhere the top line actually comes from.
- Rolex0%
- Patek Philippe0%
- Audemars Piguet0%
- Omega0%
- Cartier0%
Profit by brand
$0Where your margin is actually coming from.
Recent inventory
View all →- Rolex · GMT-Master II · 126710BLROUnworn · Available · 3h ago$22,400
- Patek Philippe · Nautilus · 5711/1AVery Good · Available · 6h ago$108,000
- Omega · Speedmaster · 310.30.42Like New · Available · 1d ago$7,200
Recent deals
View all →- Rolex · Sky-Dweller · 3269342 days ago$44,000+$8,800
- Audemars Piguet · Royal Oak · 15500ST4 days ago$51,500+$6,200
- Cartier · Santos · WSSA00615 days ago$9,400+$1,500
We’re building the founding dealer cohort.
WristBook is in early access, and we’re not hiding that. We’re taking on our first group of dealers now — the ones who want to run their business on it, and lock in the best price it will ever be for as long as they stay.
Start on Solo and you get the full Pro toolset at the Solo price, locked for life. Try every feature live above — if it delivers, the decision should be easy.
For our first 50 dealers:
- Every Pro feature — at the Solo price
Sign up on Solo at $79/mo and get the full Pro toolset: unlimited buyers & inventory, consignor portal, and every Pro tool. Locked for life.
- We migrate your business in — free
Our team brings your inventory, buyers, and deal history across for you. No re-typing, no export headaches.
- Free onboarding + training call
A live walkthrough for you and your whole team, so everyone is up and running from day one.
- Founder pricing, locked for life
Whatever plan you start on, that rate is frozen — even as new features ship and prices rise for everyone after you.
No sales call required. Cancel anytime — your data exports stay yours.
Pricing
One subscription. No per-deal fees.
Founder pricing for early dealers — locked in for as long as you stay subscribed, even as new features ship.
Every Pro-tier feature, at the Solo price. Locked for life.
Sign up on Solo at $79/mo and get the full Pro toolset — unlimited buyers & inventory, consignor portal, and every Pro tool — for as long as you stay. Plus free migration and a live onboarding call for your team.
Solo
Built for dealers running solo.
- 1 user
- 50 active buyer profiles
- 20 inventory items / month
- Auto-match alerts
- Deal log + P&L export
Dealer
For active dealers running daily volume.
- 3 users
- Unlimited buyer profiles
- Unlimited inventory
- Auto-match alerts
- Deal log + P&L export
- Consignor portal
- Live market pricingSoon
Pro
Everything WristBook does. No limits.
Pay the Solo $79 and get every Pro feature — plus free migration and an onboarding call. Locked for life.
- 10 users
- Unlimited buyer profiles
- Unlimited inventory
- Auto-match alerts
- Deal log + P&L export
- Consignor portal
- Live market pricingSoon
- B2B dealer networkSoon
- API integrationsSoon
+ Jewelry add-on
+$29 / monthAlso sell chains, rings, designer pieces? Stack the jewelry add-on on any plan and the same WristBook handles both halves of the business — one inventory, one dashboard, one P&L.
Switching is the easy part
We’ll move your business in for you.
Inventory, buyers, and deal history — from a spreadsheet, another tool, or a stack of invoices — our team brings it across. Picked at signup, paid with your first month.
Questions
The short answers.
Who is WristBook for?
How is it different from generic sales software?
Is my buyer list private?
How secure is my data?
What if I'm already on another watch-based tool?
Can I import from Chrono24, eBay, or another marketplace?
What happens if I cancel?
What are you working on next?
What does it cost?
How do I get started?
Stop losing deals to a bad memory.
Set up your account in minutes — your signup link lands in your inbox the moment you submit.