The right watch.The right buyer.Every time.
WristBook is the CRM built for gray-market luxury watch dealers. Log buyers and their wishlists, log inventory as it walks in, and let the matcher do what your memory can’t.
Why WristBook
Memory loses deals. Generic CRMs lose the plot.
Every watch dealer runs on one of two setups that quietly bleed deals. WristBook is neither.
Running on memory
Your buyers live in your head, your Notes app, a scroll of screenshots, three text threads. A Sky-Dweller walks in — and you blank on the collector who'd have paid top dollar for it. You remember at 11pm. It's already sold.
Running on someone else's tool
Leads, pipelines, opportunities — generic CRMs were built for SaaS reps and realtors. None of it maps to “a Daytona, box and papers, under $50k.” You spend more time forcing your business into the software than working it.
WristBook is the only CRM built for watch dealers — not adapted, not bent. Built.
Your business, in your words
Buyers are demand records with real wishlists. Inventory carries box, papers, condition, landed cost. Consignment splits, trade-ins, refunds — modeled, not bolted on. Every field is one you'd actually use.
Fast on your phone, deep at your desk
Source from the show floor, fire outreach from a DM, log a watch in the car — all from your phone. Then sit down for the brand-profit charts, the P&L, the receivables. Same data, same speed, no downgrade either way.
The whole business, one flow
Buyers, inventory, matching, deals, expenses, invoices, consignors, taxes. What used to be a spreadsheet, a CRM, a notes app, and a shoebox of receipts is now one straight line.
One invoice. Eight watches logged.
Drop a PDF invoice, an Excel sheet, a CSV, or a photo of a handwritten estate ledger. WristBook reads every line item, the vendor, the date, shipping, and handling — and pre-fills the entire batch wizard. Review, edit, commit. No retyping.
- Works on PDF, XLSX, CSV, and photos. If a human can read it, WristBook can read it.
- Allocates shipping and handling across the lot, so per-piece landed cost is correct from the moment it’s in your inventory.
- Every piece traces back to its batch — find any watch’s origin lot in one click, weeks or years after the deal.
Every dollar in. Every dollar out.
Deals on one side, expenses on the other, real P&L in the middle. WristBook is the accounting layer your spreadsheet was never going to be — built around how watch dealers actually run money, not how generic SMB accounting tools assume you do.
- Record a deal in seconds — sale, cost, fees, shipping, commission, taxes. Net profit computes itself.
- Track receivables when buyers pay in installments. The aged receivables widget lights up when something's older than 30 days.
- Hand your accountant one file at year-end. The Tax Pack is a multi-sheet workbook with revenue, expenses, payouts, P&L, and category breakdowns — already done.
- −$2,500LandlordCoRent
- −$184StripeFees
- −$1,200WatchTimeAds
Every buyer is a demand record.
Not a contact card. Not a chat thread you scroll through. A real record — name, preferred contact, budget range, and one or more wishlists with full criteria. When new inventory comes in, every wishlist gets scored. The fits surface themselves.
- Multiple wishlists per buyer — for the collector hunting two refs at different budgets, or a Daytona with box but a Submariner without.
- Match scoring runs against every new piece automatically. No manual cross-checking, no “I’ll see who wanted this later.”
- Pipeline state on every match: pending, contacted, won, passed. You see who’s gone cold without reopening three apps.
Built for the way dealers actually work
Numbers that matter, where you can see them.
This month so far
Revenue, expenses, and what you keep.
Revenue by brand
5 brandsWhere the top line actually comes from.
- Rolex40%
- Patek Philippe30%
- Audemars Piguet18%
- Omega8%
- Cartier4%
Profit by brand
$43,650Where your margin is actually coming from.
Recent inventory
View all →- Rolex · GMT-Master II · 126710BLROUnworn · Available · 3h ago$22,400
- Patek Philippe · Nautilus · 5711/1AVery Good · Available · 6h ago$108,000
- Omega · Speedmaster · 310.30.42Like New · Available · 1d ago$7,200
Recent deals
View all →- Rolex · Sky-Dweller · 3269342 days ago$44,000+$8,800
- Audemars Piguet · Royal Oak · 15500ST4 days ago$51,500+$6,200
- Cartier · Santos · WSSA00615 days ago$9,400+$1,500
How it works
One flow — from the first buyer to the year-end books.
Every step below used to live in a different tool, a different tab, or your memory. WristBook is the one place the whole business actually moves through — sourcing, matching, closing, and the accounting that follows.
- 01
Log buyers and their wishlists
Brand, reference, budget, condition, box, papers. Every buyer becomes a structured demand record — not a contact you'll forget by Friday.
Marcus T. · Patek NautilusLiang W. · AP Royal Oak - 02
Log inventory the moment it lands
Snap a photo and the AI fills in brand, reference, year, and condition. Drop an estate invoice and the whole lot imports at once — shipping and handling allocated per piece.
Photo-to-watch AIBulk invoice import - 03
The matcher surfaces every fit
New inventory is scored against every active wishlist the second it's logged. Anything over your threshold shows up — budget, condition, and box/papers fit and all.
3 matches · $42k–$68k - 04
Reach the buyer in one tap
A message pre-filled with their name, the watch, and the price — sent however they prefer to hear from you: text, email, or Instagram DM.
"Hey Marcus — that Daytona just landed at $39,500." - 05
Record the deal with real numbers
Sale, cost, fees, shipping, commission — net profit computes itself. Partial wire? Track the balance. Consigned piece? The consignor's split is deducted automatically.
Net profit · auto-computedInvoices + receivables - 06
The books keep themselves
Log expenses as they hit. Watch P&L move month-to-date on the dashboard. Hand your accountant one Tax Pack file at year-end — the bookkeeping is just the last step of the same flow.
Live P<ax Pack exportConsignor payouts
Pricing
One subscription. No per-deal fees.
Founder pricing for everyone on the waitlist — locked in for as long as you stay subscribed, even as new features ship.
Solo
Built for dealers running solo.
- 1 user
- 50 active buyer profiles
- 20 inventory items / month
- Auto-match alerts
- Deal log + P&L export
Dealer
For active dealers running daily volume.
- 3 users
- Unlimited buyer profiles
- Unlimited inventory
- Auto-match alerts
- Deal log + P&L export
- Consignor portal
- Live market pricingSoon
Pro
For multi-user dealerships.
- 10 users
- Unlimited buyer profiles
- Unlimited inventory
- Auto-match alerts
- Deal log + P&L export
- Consignor portal
- Live market pricingSoon
- B2B dealer networkSoon
- API integrationsSoon
Migration Services
Get your business into WristBook.
Three ways to bring your existing inventory, buyers, and deals into WristBook — from a free quick import to a full white-glove migration. Picked at signup, billed once the app opens.
Quick Import
- Up to 50 inventory items
- CSV template-driven
- Reference auto-enrichment
- Live in the app same day
- 24-hour turnaround
Dealers getting started who want to skip the data-entry slog.
Done-For-You Setup
- Up to 250 inventory items
- Up to 100 buyer profiles + wishlists
- Up to 50 historical deals
- Photo upload (up to 50 pieces)
- Reference auto-enrichment
- 30-min training call
- 3-day turnaround
Switching from spreadsheets or another CRM.
Full Migration
- Unlimited records
- Historical deal reconstruction
- Margin + P&L backfill
- Auto-match seeding
- Photo batch upload (up to 250)
- 60-min training session
- 30-day priority support
- 5-day turnaround
Established dealers with deep history and a team.
Questions
The short answers.
- Who is WristBook for?
- Independent gray-market dealers and small dealerships — whether you move five pieces a month or fifty. If your buyer list lives in a Notes app, a WhatsApp thread, or your head, this is built for you.
- How is it different from a generic CRM?
- Generic CRMs ask you to model your business in lead/contact/deal abstractions. WristBook starts with the actual primitives — buyer wishlists with reference numbers, inventory with cost basis, matches between the two — so day-one feels like the workflow you already have.
- Is my buyer list private?
- Yes. Multi-tenant with strict data isolation at the database level. Your buyers and inventory are visible to you and your team only. We never aggregate, sell, or expose them.
- How secure is my data?
- Bank-grade encryption (TLS 1.3 in transit, AES-256 at rest), row-level isolation enforced at the database so a single query can never return another dealership's data, and infrastructure on Vercel + Supabase — both SOC 2 Type II. We don't sell your data and don't train AI on it. See the full security page →
- How does WristBook compare to WatchDealerInventory?
- Different focuses. WristBook is mobile-first, AI-native (auto-fills the form from a photo of the watch), US-positioned, and priced as flat tiers with teammate seats included. WatchDealerInventory is UK-built with a broader feature surface for established operations — workshop / repairs, live trade auctions, an active B2B dealer network, and a consignor portal — at a single base price plus per-user and per-storage add-ons. Read the full side-by-side →
- What are you working on next?
- We ship in public. Recently shipped: AI watch recognition that fills your listing from a photo, and one-shot data migration that maps any dealer's existing spreadsheet into WristBook automatically. On the bench: custom brand profile per dealer, multi-photo carousel, a match-found magic moment. See the full roadmap →
- What does it cost?
- See the pricing tiers above — Solo, Dealer, or Pro. Waitlist signups lock in founder pricing for as long as they stay subscribed, even after new features ship and rates change.
- When does it open?
- We're onboarding dealers in waves. Get on the list and we'll reach out when your slot is ready.
Stop losing deals to a bad memory.
Get on the waitlist. We’ll reach out when your slot opens up.