The buyer you forgot to text is the deal you didn’t close.
Names you meant to follow up with, wishlists buried in chat scrollback, the deal sitting in last week’s WhatsApp. WristBook turns your buyer list into a structured demand book — one that scores itself against your inventory the moment a piece comes in.
The match makes the first move.
A buyer’s wishlist isn’t a note you’ll forget — it’s a live demand record. The moment a watch fits one, WristBook surfaces the match and writes the outreach. You just hit send.
- Wishlists capture everything that matters — reference, budget, condition, box and papers — scored, not skimmed.
- New inventory is matched against every active wishlist the second it’s logged. The fit finds you.
- Outreach arrives pre-written with the buyer’s name, the watch, and the price — with quick-channel icons tinted to their preference (email, phone, SMS, Instagram) and the watch’s public share-page link auto-attached.
- Hit “Sent — mark contacted” once the message goes out. Pipeline state flips itself; you stay in the next conversation.
The close
Every watch gets a buyer-facing page worth sending.
The matcher surfaces the right buyer. The share page is what closes the deal. One tap and your buyer is on a clean one-pager with your photos, your price, and your name on it — not a screenshot forwarded twice and a hunt for the price in the thread.
Photo-first, your dealer name on it. No login wall, no marketplace branding, no commission siphoning the sale.
Open Graph metadata + Twitter cards mean the link shows the photo, the watch, and the price the second it lands in the buyer's thread.
Toggle sharing off per watch when it sells, or regenerate the token to kill an old link. The page is noindex by default — buyers only.
You stop chasing, it starts surfacing
The match finds you.
Because your buyers and your inventory live in the same place, the right buyer surfaces on their own — you just decide when to hit send.
Stock lands → match fires
Every wishlist is scored the second a piece hits inventory — no 11pm cross-checking.
One tap to reach out
A pre-filled message + the buyer's share link, opened in their preferred channel.
The pipeline keeps itself
Mark it sent and the state flips — no separate CRM to babysit.
The whole buyer book
Structured demand, not a notes app.
Rich buyer profiles
Preferred channel, budget range, notes — a real record, isolated from every other dealer's.
Multi-wishlist per buyer
Every reference they want, with condition floor, budget cap, and box/papers stance.
Auto-scoring against inventory
Every wishlist scores every new piece on brand, ref, budget, and condition automatically.
One-tap pre-filled outreach
Name, watch, price, and a real opener drafted — with the share link already attached.
Pipeline on every match
Pending · contacted · won · passed, one tap — so you know who's hot and who you already showed.
Privacy by design
Row-level security keeps your buyer book yours alone — no shared pool, no cross-tenant leaks.
Buyer matching works for both kinds
+$29 / moWishlists, matches, and outreach work the same whether the buyer wants a Daytona or a diamond chain. One platform, both halves of the business.
Switching is the easy part
We’ll move your whole business — on the house.
Claim a founding seat and we bring your entire operation across for you: inventory, buyers, and full deal history, white-glove. Normally up to $1,499 — for founding dealers, it’s free.
- Your full inventory, buyers, and deal history — brought across for you
- Historical deal reconstruction + margin & P&L backfill
- Photos matched to pieces + auto-match seeding
- Live onboarding + training for your whole team
- Live and running in under a week