Your buyer list is a notes app. That’s the problem.
Names you’ll text “someday.” Wishlists buried in chat scrollback. The deal sitting in last week’s WhatsApp. Every dealer’s most underused asset is the buyer they meant to follow up with. WristBook turns buyer relationships into a structured demand book — one that scores itself against your inventory the moment a piece comes in.
The match makes the first move.
A buyer’s wishlist isn’t a note you’ll forget — it’s a live demand record. The moment a watch fits one, WristBook surfaces the match and writes the outreach. You just hit send.
- Wishlists capture everything that matters — reference, budget, condition, box and papers — scored, not skimmed.
- New inventory is matched against every active wishlist the second it’s logged. The fit finds you.
- Outreach arrives pre-written with the buyer’s name, the watch, and the price — with quick-channel icons tinted to their preference (email, phone, SMS, Instagram) and the watch’s public share-page link auto-attached.
- Hit “Sent — mark contacted” once the message goes out. Pipeline state flips itself; you stay in the next conversation.
The close
Every watch gets a buyer-facing page worth sending.
The matcher surfaces the right buyer. The share page is what closes the deal. One tap and your buyer is on a clean one-pager with your photos, your price, and your name on it — not a screenshot forwarded twice and a hunt for the price in the thread.
Photo-first, your dealer name on it. No login wall, no marketplace branding, no commission siphoning the sale.
Open Graph metadata + Twitter cards mean the link shows the photo, the watch, and the price the second it lands in the buyer's thread.
Toggle sharing off per watch when it sells, or regenerate the token to kill an old link. The page is noindex by default — buyers only.
Where buyer relationships leak
The buyer you forgot to text is the deal you didn’t close.
If your buyers live in your phone contacts, a notes app, or a generic tool’s “tags” field, here’s what it’s quietly costing you.
Your buyer list is a notes app
Names you'll text “someday.” Numbers in a contact, criteria in your head. When you remember Marcus wanted a Daytona, you don't remember the budget, the year, or the box and papers stance — and you have to text him to find out, which feels like restarting the relationship.
Wishlists live in chat scrollback
The reference came up in a WhatsApp eight months ago. Maybe a DM, maybe an iMessage. Search doesn't help when the buyer typed it three different ways. The wishlist exists; it's just not retrievable.
Outreach takes 5 minutes per buyer
You're typing the same opener for the fifth time this week. The deal closes faster than the message takes to compose. Half the buyers you should ping never get the ping.
Pipeline is invisible
Who did you last show this piece to? Who passed? Who's gone cold? Without a system, the dealer with the best memory wins — and that memory degrades every month.
Side by side
Notes app. Vs. demand book.
The way it works now
- Buyers live in your contacts + your head
- Wishlists are buried in chat scrollback
- Outreach is typed from scratch every time
- Match-checking happens at 11pm when you remember
- Pipeline state is whatever you can recall
- Buyer list portability = re-export from every tool
The WristBook way
- Every buyer is a structured profile
- Wishlists are first-class records with criteria
- Outreach is pre-filled, edited if needed, sent
- Matches surface the second inventory is logged
- Pending · contacted · won · passed, on every match
- Your data, isolated at the row level
What changes when you switch
Buyer management that does the work for you.
Six features designed for how dealers actually find, qualify, and convert buyers. Each one earns its keep against a real moment in the workflow.
Rich buyer profiles
Name, preferred contact channel, budget range, notes. Every buyer is a real record — not a name on a list. Privacy is structural: your buyers are isolated from every other dealer's on the platform.
Multi-wishlist per buyer
Collectors don't want one watch. They want a Daytona at one price and a Submariner at another. WristBook stores every wishlist with full criteria — brand, reference, condition floor, budget cap, box and papers requirement.
Auto-scoring against inventory
When new inventory comes in, every wishlist scores against it on brand, reference, budget, condition, box, and papers. Anything above your threshold surfaces in /matches — without you cross-checking a thing.
One-tap pre-filled outreach
Click a match. WristBook drafts the message — buyer name, watch, reference, price, hook — already in. Quick-channel icons (email, phone, SMS, Instagram) tint to the buyer's preferred channel and open the message there with one tap. The watch's public share-page URL auto-attaches so the buyer lands on a clean one-pager, not a screenshot. Hit “Sent — mark contacted” and the pipeline state flips itself.
Pipeline state on every match
Pending, contacted, won, passed. One tap to update. Now you know who's hot, who's cold, who you already showed this exact piece to last quarter. The buyer with the longest hunt isn't the buyer you forgot — they're at the top of the list.
Privacy by design
Row-level security means your buyer book is yours and only yours. No cross-tenant leaks, no shared lists, no “trade pool” that exposes your customers to other dealers. AES-256 at rest, TLS 1.3 in transit.
What you’ll get back
Faster outreach. Fuller pipeline. Zero leakage.
The dealers who switch say the same thing first week: they stopped wondering who they should be texting.
Pre-filled templates with name, watch, reference, price, and a real opener — not chatbot speak. Multiply by every match you've ever meant to ping.
Every wishlist scores against every new inventory item automatically. No more “wait, who wanted this one again?”
Row-level security and per-dealer isolation. Your buyer book is the most valuable asset in your business — we treat it that way.
Switching is the easy part
We’ll move your buyers for you.
Buyer profiles, wishlists, historical deals, contact preferences — bring whatever you’ve got and we’ll shape it. Most dealers are fully migrated and live in under a week.
Quick Import
- Up to 50 inventory items
- Any format — spreadsheet, PDF, photos
- Reference cleanup against the verified catalog
- Drag-and-drop upload in the app
- 1–2 business days
Dealers getting started who want to skip the data-entry slog.
Done-For-You Setup
- Up to 250 inventory items
- Up to 100 buyer profiles
- Up to 50 historical deals
- Photos matched to pieces (up to 50)
- Reference cleanup against the verified catalog
- 30-min training call
- 3 business days
Switching from spreadsheets or another tool.
Full Migration
- Unlimited records
- Historical deal reconstruction
- Margin + P&L backfill
- Auto-match seeding
- Photo batch matching (up to 250)
- 60-min training session
- 30-day priority support
- 5–7 business days
Established dealers with deep history and a team.
Buyer matching works for both kinds
+$29 / moWishlists, matches, and outreach work the same whether the buyer wants a Daytona or a diamond chain. One platform, both halves of the business.
Stop losing deals to scrollback.
Set up your account in minutes and switch today. Dealers who switch early lock in founder pricing and get the loudest signal on what ships next.