Stop guessing what your business actually made.
Deals on one side, expenses on the other, real P&L in the middle. The accounting layer your spreadsheet was never going to be — built around how watch dealers run money, not how generic SMB tools assume you do.
Money in, money out — one honest number.
The Deals page tracks every dollar a sale brings in. The Expenses page tracks every dollar the business spends. WristBook is the only place a watch dealer watches both move at once — and sees the real number underneath.
- Deals carry fees, shipping, and commission, so “profit” is the number you actually keep — not a back-of-napkin guess.
- Expenses log rent, ads, repairs, and recurring burn — tagged by vendor and category, charted over time.
- Net P&L is revenue minus cost minus everything else, computed live and waiting on the dashboard — never reconstructed at tax time.
Where legacy accounting fails dealers
QuickBooks doesn’t know what a consignment split is.
Generic accounting tools were built for restaurants and services businesses. Watch dealing has its own shape — consignments, trade-ins, partial wires, refunds, broker splits. Here’s what shows up when the tools don’t fit.
Profit is whatever the calculator says today
Sale price minus cost basis was easy. Then there was a wire fee. Then shipping. Then a broker cut. By the time you've added it all up, you've already moved on to the next deal — and the real margin lives in your head.
Expenses live in a different universe
Rent in QuickBooks, ad spend in a Notion table, repair invoices on the camera roll. There's no single place that says "here's what the business is actually keeping." So you guess.
You can't see what you're owed
Someone said they'd wire next Tuesday. That was 18 days ago. The deal closed in the books because the watch left. The money didn't. And there's no widget yelling at you about it.
Tax season is a three-week reconstruction job
Sales by payment method, by category, by month. Total fees. Total shipping. Sales tax collected. None of it is a button press. All of it is a CSV-cross-reference-screenshot project.
Side by side
How dealers do books now. How it should work.
The way it works now
- Net profit is a back-of-napkin calculation
- Expenses live in three other apps
- Receivables exist in your text-message history
- Invoices are emailed photos of receipts
- Consignor payouts are a spreadsheet of trust
- Tax-time is a three-week reconstruction job
The WristBook way
- Profit auto-deducts fees, shipping, commission, refunds
- Expenses, vendors, and recurring burn in one ledger
- Aged receivables widget on the dashboard
- Printable invoice + email-to-buyer in two clicks
- Consignor split auto-fills as commission on the deal
- Tax Pack export bundles 5 ready-to-hand-off sheets
What changes when you switch
Accounting that thinks in watches, not invoices.
Every workflow watch dealers already do — recording deals, taking partial wires, paying out consignors, logging the rent — modeled as a first-class feature, not bent into a generic accounting app.
Deals with real net profit
Sale, cost, fees, shipping, commission, taxes — all first-class fields. Profit is a generated column that updates the second you tweak any of them. Refunds (partial or full) shrink revenue and profit proportionally.
Receivables aging that actually pages you
Mark a deal as Partial or Awaiting payment. Log installments as they hit. The dashboard's aged receivables widget breaks down what's owed by 0–30 / 31–60 / 61–90 / 90+ days. No more forgetting the wire that never came.
Expenses with vendors and recurring burn
Rent, ads, travel, repairs, software, fees — tagged by category and vendor. Flag the recurring ones (rent, subscriptions) and WristBook tracks your monthly burn separately from one-offs. Top vendors leaderboard tells you who eats the most.
Consignment payouts built in
When you sell a consigned piece, the consignor's split is auto-calculated as Commission and deducts from your net profit. Per-consignor pages show lifetime payouts, active stock value, and sales history — no separate ledger to keep.
P&L that updates as you go
Revenue, expenses, net P&L, margin — month-to-date with prior-month deltas right on the dashboard. The Profit-today tile changes color and gives you an emoji based on whether you've hit your daily goal. Built for momentum, not month-end.
Tax Pack: one file, one click
Multi-sheet XLSX with P&L summary, sales by payment method, expenses by category, the full deals ledger, and the full expense ledger. Hand it to your accountant in April. They will love you.
What you’ll get back
Margin clarity. Cash visibility. Tax sanity.
The three things every dealer says they want from a real books system. WristBook is the first one built around the way the work actually moves.
Fees, shipping, commission, refunds — all deducted in the generated profit column. No spreadsheet. No mental math.
What your accountant asks for, already aggregated by category, by payment method, by month. April becomes a 5-minute task.
Outstanding receivables widget hits the dashboard the moment anything's open. Aged buckets show what's old before it goes cold.
Switching is the easy part
We’ll move your books for you.
Three tiers to fit how much help you want. Most dealers are fully migrated and live in under a week.
Quick Import
- Up to 50 inventory items
- CSV template-driven
- Reference auto-enrichment
- Live in the app same day
- 24-hour turnaround
Dealers getting started who want to skip the data-entry slog.
Done-For-You Setup
- Up to 250 inventory items
- Up to 100 buyer profiles + wishlists
- Up to 50 historical deals
- Photo upload (up to 50 pieces)
- Reference auto-enrichment
- 30-min training call
- 3-day turnaround
Switching from spreadsheets or another CRM.
Full Migration
- Unlimited records
- Historical deal reconstruction
- Margin + P&L backfill
- Auto-match seeding
- Photo batch upload (up to 250)
- 60-min training session
- 30-day priority support
- 5-day turnaround
Established dealers with deep history and a team.
The spreadsheet has had its run.
WristBook is in private waitlist while we onboard our first cohort. Dealers who switch early get the loudest signal on what ships next.