WristBook vs WatchDealerInventory
Two platforms built for watch dealers, with very different philosophies. Here's what we offer, what they offer, and who each is right for — without the marketing-speak.
- You run your business from your phone as much as your desk
- You want AI to fill in the watch details from a photo
- You'd rather pay one tier price than a base + per-user + per-storage stack
- You're US-based or want USD pricing
- You're starting solo and might add teammates later (Solo / Dealer / Pro tiers)
- You run an in-house workshop and need repairs / QC tracking
- Live trade auctions are a meaningful part of your sourcing
- You're already plugged into their UK B2B dealer network
- You bill in GBP and your customers are UK-based
- You don't need a mobile-native experience
Side by side
Every claim below is sourced from each product's public pricing or features pages as of May 2026.
| WristBook | WatchDealerInventory | |
|---|---|---|
| Pricing | ||
| Plan structure | Three tiers: Solo $79 / Dealer $179 / Pro $349 | Single Core plan: £120/mo (~$150) + add-ons |
| Team members included | 1 / 3 / 10 across tiers | 1 user — extras £15/mo each |
| Currency | USD (multi-currency on roadmap) | GBP only |
| Storage | Included, no per-GB charges | 50 GB included, £20/mo per additional 50 GB |
| Founder pricing | Sign up early and lock in founder pricing for life | 7-day free trial |
| Mobile experience | ||
| In-app guided camera capture | ✓ Two-shot dial → caseback flow with too-dark gate, tuned for one-handed use | — |
| Match-card outreach | ✓ One-tap email / SMS / WhatsApp / Instagram with prefilled message, auto-attached share-page link, and 'mark contacted' tracking | — |
| Public buyer share page (per watch) | ✓ Clean buyer-facing URL — photo carousel, price, condition, box & papers, dealer name. OG / iMessage / WhatsApp unfurl. | — |
| Multi-photo per watch | ✓ Up to 8 photos with primary selector; carousel on the share page | ✓ Multiple photos |
| Mobile-first interface | ✓ Bottom tab nav, tap-feedback tuned for iOS | Responsive web (no native mobile features) |
| AI features | ||
| AI watch recognition from photo | ✓ Grounded against a 500+ verified-reference catalog (Rolex, Patek, AP, Omega, Cartier, Tudor) — picks from real refs, not invented ones. Reads brand, ref, model, year, condition, box & papers. | — |
| AI bulk-add from an invoice / document | ✓ Reads a PDF, Excel, CSV — or a photo of a handwritten ledger — into a pre-filled batch | — |
| AI Instagram image generation | — | ✓ Instagram Image Maker |
| Reference auto-fill | ✓ 500+ verified references across 6 luxury brands, growing | — |
| Buyers & matching | ||
| Buyer wishlists with auto-match | ✓ Brand / ref / budget / condition / box / papers scoring | ✓ Wishlist + B2B messaging when match appears |
| Pre-written outreach templates | ✓ Personalized message + photo attachment | — |
| Brand-by-brand profit dashboard | ✓ Revenue donut + profit bar charts | Basic reporting only |
| Multi-tenant team sharing | ✓ Role labels, invite via link, shared data | ✓ Multi-user (extra cost), role-based permissions |
| Watch industry features | ||
| Workshop / repairs workflow | — | ✓ QC checkpoints, cost tracking, customer updates |
| Live trade auctions | — | ✓ Real-time bidding with notifications |
| B2B dealer network / marketplace | On the roadmap | ✓ Live (testimonials cite 40% sales lift) |
| Consignor portal | On the roadmap | ✓ Live (£20/mo add-on per consignor) |
| Watch authentication checks | — | ✓ Rolex / Patek Philippe / Watch Register |
| Vendor / 'purchased from' directory | ✓ A dedicated vendors directory + a 'purchased from' link on every piece | Ownership status (owned / consigned / PX) — no supplier directory or purchased-from source documented |
| Invoice attached to the piece | ✓ Attach the purchase invoice to any piece — PDF upload or snap-to-PDF | — |
| One-link live inventory share | ✓ Your whole in-stock list as one link — each piece tappable, prices kept private | Opt-in hashed per-item links for B2B discovery — no documented one-link whole-inventory page |
| Integrations & API | ||
| API access | On the roadmap | ✓ Included in Core |
| Shopify publishing | ✓ Live — bidirectional, photo-syncing, webhook-driven | Listed but marked “Coming Soon” on their features page |
| Chrono24 / eBay publishing | On the roadmap | Listed but marked “Coming Soon” on their features page |
| Accounting integrations (QuickBooks / Xero) | On the roadmap | ✓ Listed as integrations |
| Security & compliance | ||
| TLS 1.3 in transit, AES-256 at rest | ✓ | ✓ |
| Row-level isolation enforced at the database | ✓ Postgres RLS — published in our schema | “Multi-tenant architecture” (no implementation details published) |
| Underlying infrastructure SOC 2 / ISO 27001 | ✓ Vercel + Supabase, both SOC 2 Type II | ISO 27001 listed as in-progress; SOC 2 not stated |
| 2FA | ✓ TOTP / authenticator apps | ✓ |
| Published security page | ✓ /security | ✓ |
| Company | ||
| Headquarters | US | London, UK |
| Founded | 2026 | 2024 |
| Target market | US-first, mobile-first independent dealers | UK professional dealers (expanding to Europe / Asia) |
| Jewelry support | ||
| Jewelry inventory | ✓ Optional +$29/mo add-on — chains, rings, bracelets, designer pieces logged with category, material, purity, weight, hallmarks, and gemstones in the same inventory as your watches | Watches only — no jewelry support, no roadmap mention |
Drop one invoice. Log the whole lot.
Buying at scale, the worst part isn't the deal — it's the data entry afterward. WristBook's bulk-add reads a PDF invoice, an Excel sheet, a CSV, or even a photo of a handwritten estate ledger — and pulls every line item, the vendor, shipping and handling, into a pre-filled batch. Overhead is allocated across the lot, so per-piece landed cost is right from the first second, and every watch traces back to its origin batch.
Every other platform on this page makes you reformat a spreadsheet into their template first. WristBook reads the document you already have.
See how bulk-add worksWhy dealers switch
Where WristBook is genuinely better.
Built for your phone, not your desktop
A watch dealer's real workflow is mobile: snap a photo in the shop, text a buyer at dinner, log a deal in the Uber. WristBook is built around that reality. Take a photo of a watch directly from the log-watch form. Share an outreach message with the photo attached via your native iMessage share sheet in one tap. Every interaction is tuned for one-handed use. WatchDealerInventory is responsive web — same desktop interface scaled down.
AI does the data entry — and doesn't make up references
Snap a photo and WristBook's AI identifies the watch — brand, reference, model, year, condition, box and papers — and auto-fills the form. The pipeline is grounded against a 500+ verified-reference catalog spanning Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, and Tudor, so it picks from real refs rather than confidently inventing one. A guided two-shot flow (dial, then caseback) keeps capture consistent. Logging a piece goes from 90 seconds of typing to 5 seconds of verification. WatchDealerInventory's AI feature is in the other direction (Instagram image generation), not data capture.
Pricing that respects your time
Three flat tiers — Solo, Dealer, Pro — with teammate seats included (1, 3, 10). No add-on math, no per-user upcharge, no per-GB storage tax, no consignor surcharge. A three-person dealership pays $179/mo on our Dealer plan. The same team on WatchDealerInventory pays £120 + 2×£15 + storage + any add-ons — roughly the same in pounds but you don't know the final number until you add it all up.
A modern stack, transparently documented
Hosted on Vercel + Supabase — both SOC 2 Type II. Row-level security enforced by Postgres on every query, not just claimed in marketing copy. Our security page lists every vendor, every certification, and the gaps we're honest about (we're not SOC 2 certified at the application level — that's on the roadmap). Compare with their “Enterprise-Grade Security” page that doesn't name a single vendor or audit.
The honest part
Where WatchDealerInventory is genuinely stronger.
A comparison page that only said nice things about one side wouldn't be useful. Here's what they have that we'd send dealers to today — and how we think about closing the gap.
Workshop / repairs workflow. If you have an in-house watchmaker doing repairs and you need QC checkpoints, parts tracking, and customer status updates, they have a real workflow for it. We don't, and it isn't on our near-term roadmap.
Live trade auctions. Their real-time bidding feature is a real differentiator for dealers who source significantly through auctions. We don't compete here.
An established B2B network. They cite 100+ active dealers and £20M+ in transaction value flowing through their B2B discovery. That's the kind of liquidity that takes time to build. Our network feature is on the roadmap; theirs is live and busy.
Live consignor portal. On their platform today (paid add-on). Ours is on the roadmap. If consignors are a significant chunk of your business, this might matter.
Watch authentication integrations. They have built-in Rolex / Patek Philippe / Watch Register check workflows. We don't.
WatchDealerInventory is watches only. Your jewelry stays in a notebook.
WatchDealerInventory is the UK professional watch dealer platform — and that's the entire scope. No jewelry inventory, no jewelry on the share pages, no jewelry on the books. WristBook's $29/mo add-on covers chains, rings, and designer pieces alongside your watches in one account, one inventory, and one P&L.
WatchDealerInventory homepage, May 2026: self-described as “The Professional Watch Dealer Platform.” No jewelry features or roadmap mentions.
Already on WatchDealerInventory?
We'll migrate your inventory, buyers, and deal history for you. Quick Import (under 50 items) is free with any paid plan. Done-For-You Setup ($499) handles up to 250 items + buyers + historical deals — with a 30-minute training call so you and your team are productive on day one.