The buyer you forgot to text is the deal you didn’t close.
Names you meant to follow up with, wishlists buried in chat scrollback, the deal sitting in last week’s WhatsApp. WristBook keeps everyone you trade with in one book, matches every wishlist to new stock, and each morning tells you who to reach out to, with the message already written.
Contacts
Every person you trade with, and who needs you today.
- Your top five, any way you cut it
Buyers by what they spent with you, dealers by trade both ways, vendors, consignors. It opens on whichever your business runs on.
- Who to reach out to, every morning
Buyers with a piece in stock they want, birthdays coming up, good clients who've gone quiet. Each with their preferred way to reach them.
- The message, already written
Tap Send and it opens in their WhatsApp, Messages or email with the piece, the price and your link. Nothing goes out until you press send.
- Follow-ups that come back to you
Messaged a matched buyer three days ago and heard nothing? They're back on your list with a nudge written.
- 9 buyers to reach out to9 with a piece in stock they wantReach out
- Ethan Caldwell owes $10,000Royal Oak Chronograph · 1 day lateCollect
- 2 possible duplicatesSame name on two recordsReview
Victor AlvarezAquanaut is in stock at $64,800 · 100% fitTextReached out
DoneMarcus ReidGMT-Master II at $22,950 · 100% fit
The close
Every watch gets a buyer-facing page worth sending.
The matcher surfaces the right buyer. The share page is what closes the deal. One tap and your buyer is on a clean one-pager with your photos, your price, and your name on it — not a screenshot forwarded twice and a hunt for the price in the thread.
Photo-first, your dealer name on it. No login wall, no marketplace branding, no commission siphoning the sale.
Open Graph metadata + Twitter cards mean the link shows the photo, the watch, and the price the second it lands in the buyer's thread.
Toggle sharing off per watch when it sells, or regenerate the token to kill an old link. The page is noindex by default — buyers only.
You stop chasing, it starts surfacing
The match finds you.
Because your buyers and your inventory live in the same place, the right buyer surfaces on their own — you just decide when to hit send.
Stock lands → match fires
Every wishlist is scored the second a piece hits inventory — no 11pm cross-checking.
One tap to reach out
A pre-filled message + the buyer's share link, opened in their preferred channel.
Follow-ups come back to you
Send it and they're marked contacted. No answer in three days? They're back on your list with a nudge written.
The whole buyer book
Structured demand, not a notes app.
One contact, every role
Buyer, seller, consignor: one card per person, whichever side of the trade they're on, with channel, budget and notes.
Multi-wishlist per buyer
Every reference they want, with condition floor, budget cap, and box/papers stance.
Auto-scoring against inventory
Every wishlist scores every new piece on brand, ref, budget, and condition automatically.
Messages written for you
Name, watch, price and a real opener, with your link attached, opened in their WhatsApp, Messages or email.
Follow-ups that come back
Contacted, won or passed on every match. Anyone who's gone quiet for three days comes back to you with a nudge written.
Who owes who, both ways
Trade with another dealer? Their card keeps a running balance, payments both ways, and a clean statement to send.
Buyer matching works for both kinds
+$29 / moWishlists, matches, and outreach work the same whether the buyer wants a Daytona or a diamond chain. One platform, both halves of the business.
Switching is the easy part
We’ll move your whole business — on the house.
Start on the Dealer plan and we bring your entire operation across for you: inventory, contacts, and full deal history, white-glove. On Dealer, it’s included.
- Your full inventory, contacts, and deal history — brought across for you
- Historical deal reconstruction + margin & P&L backfill
- Photos matched to pieces + auto-match seeding
- Live onboarding + training for your whole team
- Most dealers are live in about three business days