WristBook
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Watch dealer software · Plans from $29/mo

Who owes you. Who to call. What’s due. Every morning, in one list.

WristBook runs your stock, buyers, deals and books in one place, and tells you what needs you today: the payment to chase, the invoices to send, the buyer who just asked, the filing that’s due. Each one is a tap, with the message written for you.

Get WristBook
Or try the core features live — no demo needed
Run a store with a counter?WristBook Retail
Essentials14 days free
DealerWe move your records in
PricingFrom $29/mo
Meridian Watch Co.
Monday morning
Net this month
$41,280
+18% on last monthOn pace for $52,600
Net, last 12 months
Today5 to do · 1 late
  • James Whitaker owes $18,400Royal Oak Chronograph · 2 days lateCollect
  • Reply to SofiaAsked about the GMT-Master II · 9 min agoReply
  • 3 invoices not sentSales from the last two weeksSend them
  • Marcus opened your offerLast night · a good moment to follow upFollow up
  • Sales tax return · Q3Due in 6 days · $7,922 collectedMark filed

Case study

I work full-time, I have two little kids. I don't have extra seconds, let alone hours, to work on this. So give me something I can work with and use on the run.

VMVincent Mercandetti·Moment for Time
Who is Vincent

Vincent runs Moment for Time. He built a real book in the $1–8K range around a full-time job and two young kids, with no storefront and no big capital behind him. If you're early, or scaling this on the side, he was you twelve months ago, and this is the stack that got him here.

$450K
Revenue, year one
$1–8K
Every piece
Full-time + 2 kids
How he built it
Storefronts
“I can go drop those pictures off on WristBook and it's gonna post it onto my website.”
See the feature in action
Accounting & taxes
“When I did taxes last year, I had to go through every single month and total up the money I spent, the money I made, the overhead, and factor that in. All of that's done with WristBook.”
See the feature in action
On mobile
“I can do it on my phone, which is also something I'm not doing with Excel.”
See the feature in action
WristBook

Your whole operation, one watch at a time.

One sale, start to finish · step 1 of 6
Log
Reading…
Brand · Model
Rolex · Daytona
Reference
126500LN
Market price
$34,500
Step 1 · Log
One photo, logged.

Reference, specs and market price, filled in for you.

See inventory
Today
Today4 to do · 1 late
James Whitaker owes $18,400
Royal Oak Chronograph · 2 days late
Collect
Reply to Sofia
Asked about the GMT-Master II
Reply
3 invoices not sent
Sales from the last two weeks
Send them
Sales tax return · Q3
Due in 6 days
Mark filed
Step 2 · Today
Every morning, what needs you.

Money owed, buyers waiting, deadlines: one list, most urgent first.

See Today
Reach out
Tell buyers about pieces they want
Your usual message, written in their app.
Victor A. · Aquanaut
100% fit · $64,800
Send
Nathan B. · Royal Oak
96% fit · $38,900
Send
Marcus R. · GMT-Master II
100% fit · $22,950
Send
Step 3 · Reach out
The buyers who want it hear first.

Each buyer's best fit, with your message written. Tap Send.

See contacts
Get paid
James Whitaker owes $18,400
Royal Oak Chronograph · due Oct 27
WireCardCashZelleRecord $18,400
$18,400 recorded · paid in full
Step 4 · Get paid
Collect without chasing.

Record the payment, or send the reminder with the invoice link.

See the money side
Ship
Ship to James M.
Insured · signature on delivery
via EasyPost
USPS Priority
2-day · tracked
$9.40
UPS Ground
3-day · tracked
$12.10
Buy label · $9.40
Step 5 · Ship
The label, in one tap.

Live carrier rates, label and packing slip printed, tracking synced to the deal.

See the integration
Booked
Net profit · 2026 so far
$0
$498,200 from sales, less $85,600 in expenses
Step 6 · Booked
The books do themselves.

Net profit for the year, a bar for every month. No spreadsheet.

See accounting
WristBook

That was one watch.
You’ve got a whole floor.

Every sale, every buyer, every deadline. WristBook keeps track, so nothing slips while you’re with a client.

Get WristBook Or see it on a 30-minute call →

Plans from $29/mo. Month-to-month, no per-deal fees.

What it replaces

You’re paying five tools to do one job. WristBook is all of them.

Accounting here, a spreadsheet there, a CRM, a notes app, an email tool — and not one of them knows what a watch is. Here’s the bill you’re carrying, and what replaces it.

You’re paying for
  • QuickBooks
    Accounting & P&L
    ~$65
  • Excel
    Inventory tracking
    ~$12
  • HubSpot
    Buyer & dealer contacts
    ~$50
  • Notion
    Deal notes & wishlists
    ~$10
  • Mailchimp
    Buyer outreach
    ~$20
Every month~$157
WristBook
$79/ mo

All five jobs — accounting, inventory, buyers, wishlists, outreach — in one login, built for watches.

$78/mo
saved
≈ $900 a year
See pricing

And none of those five know a 126610LN from a 116610LN, or how box and papers move the price. WristBook does — it was built for the trade, not bent to fit it.

Prices shown are representative retail rates for common plans.

Meet Case

Ask your shop anything.

Case is the little helper built into WristBook. Ask her a question about your business — she reads your real numbers and just tells you. In seconds, not spreadsheets.

How many Pelagos did I sell this year?
Who should I call today?
Case

You’ve sold 7 Tudor Pelagos this year — $92,400 in, at an 8.4% margin.

See what Case can doGet WristBook

Pricing

One book. Two ways to run it.

Essentials runs the selling side. Dealer runs the whole business, books included. Pick a plan and watch what changes. No per-deal fees, month-to-month.

For the dealer who wants to run everything here: the selling side, the books, consignment and the team.

  • Everything in Essentials
  • Expenses, accounting & your real P&L
  • Bank statements that tick themselves off
  • Consignors & socials
Tools includedAll 16
You+1+2
You and two teammates
Get WristBook

We move your existing records in for you, and you get a 1:1 onboarding call.

Your WristBook · Dealer16/16
SellBoth plans
Grows with youBoth plans, bigger on Dealer
Run the businessDealer
Accounting & P&LDealer

Your real profit after overhead, month by month. This is the part that replaces QuickBooks.

Tap any tool to see what it does.

Essentials
$29/mo
Dealer
$79/mo
Selling
  • Inventory, unlimited
  • Contacts: buyers, sellers & consignors, unlimited
  • Wishlists, unlimited
  • Buyer matching
  • Deals with per-deal profit
  • Dealer balances: who owes who, both ways
  • Branded storefront
  • eBay & shipping labels
  • Chrono24 market search
Running the business
  • Expenses
  • Accounting & P&L (replaces QuickBooks)
  • Bank statement matching
  • Consignors & payouts
  • Socials (Social Pack generator)
  • Shopify sync & API
Team & support
  • Users1Up to 3
  • Case AI assistantMonthly allowanceUnlimited
  • Getting your records inSelf-serve CSV importDone for you
  • 1:1 onboarding call

Jewelry add-on

+$29 / month on Essentials or Dealer · included with Authorized Dealer

Also sell chains, rings and designer pieces? Add jewelry and the same WristBook carries both halves of the business in one inventory.

See what’s included

Not sure which one fits? We’ll walk you through it on your own inventory.

Book a demo call

Questions

The short answers.

Who is WristBook for?
Independent gray-market dealers and small dealerships — whether you move five pieces a month or fifty. If your buyer list lives in a Notes app, a WhatsApp thread, or your head, this is built for you.
How is it different from generic sales software?
Generic software asks you to model your business in lead/contact/deal abstractions. WristBook starts with the actual primitives — buyer wishlists with reference numbers, inventory with cost basis, matches between the two — so day-one feels like the workflow you already have.
Is my buyer list private?
Yes. Multi-tenant with strict data isolation at the database level. Your buyers and inventory are visible to you and your team only. We never aggregate, sell, or expose them.
How secure is my data?
Bank-grade encryption (TLS 1.3 in transit, AES-256 at rest), row-level isolation enforced at the database so a single query can never return another dealership's data, and infrastructure on Vercel + Supabase — both SOC 2 Type II. We don't sell your data and don't train AI on it. See the full security page →
What if I'm already on another watch-based tool?
Switching is the easy part. On Dealer we move your inventory, contacts and deal history in for you, free, from any tool or spreadsheet. The real question is whether WristBook is the right move, so we did the homework: honest, sourced side-by-sides against WatchDealerInventory, Elefta, WatchTraderHub, InventoryConnect, Chrono24, and Watcher Software — including the rows where they win. See every comparison →
Can I import from Chrono24, eBay, or another marketplace?
Yes. Export your active listings or order history to CSV / Excel from your marketplace dashboard and drop the file into WristBook's bulk-add. The AI reads the line items, maps brand and reference, and pre-fills the batch. Photos come along when they're in the export; otherwise the dial-capture flow fills them in piece by piece.
What happens if I cancel?
Cancel any time from your account. You get full CSV / XLSX exports of every table — inventory, contacts, wishlists, deals, dealer balances, expenses, consignors, payouts — plus the Tax Pack for the year. Your data stays accessible for 30 days after cancellation so you can move cleanly. No retention games, no “please call to cancel.”
What are you working on next?
We ship in public. Most recently: a new design across the whole app, with every page opening on what needs you (money owed, invoices not sent, buyers waiting, deadlines) and a button that does each one in a tap. Before that: Today on the dashboard, money you owe, customer holds, inquiries followed through to a sale, matched-buyer and offer follow-ups, tax and cash-report deadlines a month ahead, Contacts, bank statement matching, and Case, the assistant you can ask anything about your book. The iPhone app is in review with Apple now.
Will WristBook message my clients on its own?
No. When there's someone to reach out to, WristBook writes the message (the amount, the piece, the invoice link) and opens it in your WhatsApp, Messages or email. Nothing goes to a client until you press send. Keep using the apps you already talk to them on.
What does it cost?
Two plans. Essentials is $29/mo for the solo operator: contacts, inventory, matches, deals, dealer balances, and storefronts. Dealer is $79/mo for the whole business: up to 3 users, accounting and P&L (so you can drop QuickBooks), bank statement matching, consignors, servicing, unlimited Case, and done-for-you migration. Pay yearly and both are 10% off. No per-deal fees.
How do I get started?
Pick a plan in Pricing above. Essentials starts with a 14-day free trial and you're in within minutes. On Dealer we move your records in for you and get you set up on a 1:1 call.
Jewelry add-on

Also sell jewelry? It’s the same account.

Chains, estate pieces, designer jewelry — logged the way they exist, in the same inventory, dashboards, P&L, and share pages as your watches. Toggle it on for +$29/mo on any plan.

See how it works
Walkthroughs

See WristBook run a real dealer’s day.

Short walkthroughs of the actual app — one dealer job each. Log a $14k watch from a photo, match a buyer before you’ve listed, close a deal straight into true P&L. No pitch, no demo call.

Watch the series@WristBook on YouTube
Ep. 1 · Log a watch

How I log a $14,000 watch in 20 seconds (no spreadsheet)

Log a serviceWatch dealers: your service costs are lying to youMatch a buyerThe fastest sale is one you already have a buyer forClose a dealHandshake to P&L, in one entrySee all 5 walkthroughs
The Second Hand · The Podcast
New episode
$500K Flipping Watches in His First Year
Episode 01

$500K Flipping Watches in His First Year

Vincent Mercandetti · Moment for Time

Roughly $450K in revenue in year one, all in the $1–8K range, while working a full-time job with two kids at home. Sourcing, margin, and the deal that still keeps him up at night.

Watch the latest episodeAll episodes
Included with WristBook

WristBook dealers get the mic.

A seat on The Second Hand is reserved for people running their business on WristBook. Once your account is established we invite you on. Your story, your shop, in front of an audience already in this trade — and the clips are yours to keep.

The whole business, one place.

Inventory, buyers, the books, your storefront — one system built for the watch trade. Set up in minutes. Start free for 14 days, plans from $29/mo.

Get WristBook